Facebook Launches Messenger Lite App For Android Users In India
Facebook’s Messenger Lite app has subsequently made its manner to India. The pared-down model is meant for users with old cell phone fashions or gradual Internet connections.
The Messenger Lite app can now be downloaded on Android smartphones thru Google Play. It will, but, not be to be had for iPhone users.
According to a Facebook authentic, the app takes up much less than 17 MB, that is around one-tenth the burden of the same old Facebook Messenger app. Designed to paintings without a hitch on smartphones which might be either vintage or access-stage, the utility requires less processing strength as well as reminiscence.
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Because it comes with out the same old frills, the Messenger Lite app works on slow Internet networks, that’s a commonplace hassle customer face in India.
The capabilities supplied via the newly-launched app consist of the potential to send and acquire text, snap shots, emojis, and stickers. Users may also be able to send links to motion pictures and web sites via textual content. To hold statistics intake low, the app does now not permit voice and video calling, message-based money transfer and the ability to ship GIFs.
The Messenger Lite app changed into originally unveiled in October 2016 in Kenya, Malaysia, Sri Lanka, and Tunisia. At the time, the social community giant found out plans to extend the service into nations with less strong Internet infrastructure.
In June 2015, the Product Manager of Facebook Lite informed NDTV, “We need to offer humans a preference so, if there are boundaries, they could nevertheless get the whole Facebook revel in. More than one billion humans around the world get entry to Facebook from various mobile devices on varying networks. In many regions, networks can be slow and now not able to help all of the capability found in Facebook for Android. Facebook Lite was built for those conditions, giving human beings a dependable Facebook revel in when bandwidth is at a minimal.”
In latest years, Facebook has taken some of the steps to enlarge its market in India. A united state of America that boasts over 450 Mn net customers and more than 616 Mn mobile users, as in keeping with reports by the Groupe Speciale Mobile (GSM) Association.
As part of its Express WiFi Project in May 2017, Facebook joined fingers with Bharti Airtel to put in 20,000 hot spots throughout u . S . A .. The purpose of the initiative is to permit neighborhood marketers to earn a consistent income by imparting fine Internet access to neighbors. The kingdom-run telecommunications business enterprise BSNL can be serving as an associate Internet carrier issuer in the assignment.
Last yr in May, Nasscom teamed up with Facebook to build a `Product Design Initiative,’ aimed at supporting extra than 500 product start-ups within the united states. To boost up its increase in India, the business enterprise has been hiring top-degree professionals to control its operations in India.
In June 2016, it appointed Umang Bedi, former Adobe executive for South Asia place, because of the MD of Facebook India & South Asia. Later in September, ex -Snapdeal CPO Anand Chandrasekaran joined the Messenger app team.
In order to cater to users in countries with patchy Internet connections, several other groups, inclusive of Google and Microsoft, have additionally given you slimmer variations in their otherwise statistics-heavy apps.
Facebook’s selection to launch a Messenger Lite app may be visible as part of its ongoing strategy to capture rising markets like India. These efforts appear to have come to fruition, now that India has overtaken America to come to be the social networking platform’s largest use of the a-based target market. As consistent with reports, India boasts a total of 240 Mn active users, compared to the United States’ 240 Mn Facebook-the use of population.
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