Google Gearing Up To Enter Mobile Payments In India By Integrating Android Pay With UPI

The mobile bills area in India will see a bunch of latest games this year, with Google being one in all them. As in step with National Payments Corporation of India (NPCI) Managing Director and Chief Executive A.P. Hota, Google is in advanced talks with NPCI to integrate its virtual payment provider, Android Pay, with UPI.

The business enterprise has completed discussions with NPCI, which has, in turn, asked the Reserve Bank of India to take into account the company’s application.

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He said, “Google is checking out UPI-enabled bills. The Reserve Bank of India has to look at it. Facebook and WhatsApp are in preliminary talks as well. Google and apps such as WhatsApp and Facebook may have a pervasive presence in India. Such an integration is technologically viable however we are expecting the Reserve Bank of India’s approval. Such a pass can make a distinction as those companies can deliver in volumes.”

So, at the same time as Google isn’t by myself – with Facebook, Amazon, Uber, and Whatsapp additionally within the fray – it might beat them to be the primary to release a UPI-based totally charge gadget. In March this yr, Sweden-primarily based Truecaller, which counts India as its largest market, also introduced a brand new UPI-based totally cellular fee carrier ‘Truecaller Pay’ through a tie-in with ICICI Bank.

Google introduced the launch of Android Pay globally in March 2015. Android Pay is a cellular pocket which can keep credit score cards, debit cards, and loyalty cards etc. Basically, it permits customers to make contactless bills using their smartphone at decided on shops. The digital price is the carrier is just like Samsung Pay and Apple Pay.

As in line with Hota, Google is developing a separate India-focussed app, which it will call in a different way, in integration with a bank. It is anticipated that Google will release a UPI-enabled app inside the next -3 months for cell payments. If this takes place, it is able to be a huge raise to given that Android is the dominant operating machine in India.

As a Google spokesperson informed Inc42, “We are constantly looking for methods to make it clean for people to pay with their cell gadgets, along with Android Pay in a few international locations, and trying to make bigger the one’s abilities to the next billion customers.”

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Facebook, WhatsApp, Uber All Board The UPI Bandwagon
Facebook had also announced in March 2015 that it might allow peer-to-peer payments via Facebook Messenger called M. Last month, immediate messaging app WhatsApp had reportedly approached SBI and NPCI for permitting UPI bills on its virtual pockets. Inc42 reported in April 2017 that WhatsApp changed into looking to input the bills area in India. However, homegrown unicorn, Hike Messenger beat them all to launch a UPI-enabled virtual wallet – Hike Wallet – in June this 12 months in affiliation with Yes Bank.

 

Meanwhile, journey-hailing organization Uber is anticipated to launch UPI in some weeks in which it’s going to offer UPI thru BHIM. As in line with Hota, “Since approximately 60% of those cabs drivers nevertheless get paid in coins through clients, UPI bills will assist Uber’s drivers to make their payments to User the use of UPI.” Uber’s Indian rival Ola had integrated it in April this 12 months.

UPI’s monthly transactions crossed the 1Cr mark in June, as greater banks and personal groups are starting to adopt it. Adoption of UPI-primarily based payments by way of the likes of Facebook, WhatsApp, and Google could notably improve virtual/cellular payments adoption in India. For these kinds of tech giants, for getting the following millions and billions on their platform, India plays a chief part. While this will boom a headache for domestic digital fee gamers along with Paytm and MobiKwik, it will certainly go a protracted way in attaining the authorities’ set target of hitting 25 Bn digital bills transactions mark in 2017-18.

As in keeping with Hota, last yr, the extent of virtual bills became 9.2 Bn of which three.Five Bn had been contributed with the aid of the NPCI. This yr, it’s miles aiming to make contributions about eleven Bn digital transactions. With Google’s Android Pay, Uber, Facebook, and WhatsApp aboard the UPI gravy educate and pushing difficult for cellular payments; this wide variety may be nicely inside the attain.
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