Nearly everyone spends time online, and often even those who rarely socialize on their computer or phone know someone who has had a few things to say about them online. As a society, we have become wary of things we don’t know. With an abundance of search engines, why shouldn’t we check out the reputations of people we are considering getting involved with, whether on a personal level or a business one?
This attitude goes both ways. If you’ve ever dug into the Yelp reviews before hiring a lawn service or Googled the person’s name shown to be a match on your dating app, you can be sure those same types of searches are being done on you. Even if you generally “behave,” there is a chance that there could be something online showing you in a negative light. Fortunately, is available.
While just about anyone can benefit from having their online reputation checked and managed, it has been a popular option for many people in business or the political arena. If negative press arises, work to balance the scales, offering more positive examples of your public and private life to overshadow anything negative. They can also work to have certain content removed that could be damaging.
The four main things that people look to when they are trying to repair their online reputation are
- Fixing negative search results
- Growing their personal brand
- Improving their business reputation
- Removing personal information — this information doesn’t necessarily need to be “bad.” Still, it just adds an extra layer of privacy and protection against persons and companies who may use that information maliciously.
While S.E.O companies may be able to do something to push good news to the forefront of search engine results, this skill alone often doesn’t go far enough to fix real reputation issues. A company that has dedicated itself to helping take care of online blemishes is more likely to go the extra mile to do what you need.
There are many review sites out there, and managing what all of them say can be challenging. Syndicating product listing ads about your business can help you see collectively what people have said about you and/or your business.
While there is nothing wrong with paying for quality service, you don’t want to get the feeling you are being taken advantage of either. So make sure the company handling your online reputation management is transparent about pricing and the services promised.