The Perfect information ratio of a camera is the amount of information the sensor can capture per light unit. It’s usually expressed as the product of its effective pixel count and image resolution (measured in MP or megapixels).

Your website is only as good as its ranking in the search engines. As such, it’s crucial to optimize it for the search engines.

To determine if your content has the perfect information ratio for SEO optimization, divide the number of words in your content by the number of times your keywords appear.

If your content has a 0.2 information ratio, it’s a good sign that it’s optimized for search engines.

You might have heard the term “information ratio” in business or finance. It refers to the proportion of relevant information you should be exposed to versus the amount of noise you should avoid. But this concept also applies to the way we handle our personal information. In other words, what we think and talk about.

Perfect Information Ratio

What is the best information ratio?

It’s time to learn the best information ratio for SEO optimization.

There are two ways of looking at it.

First, you could look at the ratio of keywords to your content.

Let’s say you have 5,000 words of content and 20,000 words of keywords. The best ratio would be 0.2.

This means that if you have 10% of your content devoted to your keywords, it’s important to get them into the right spots.

The second way of looking at it is the “information ratio” of your content.

What is the information ratio of your content?

Information ratio is a term digital marketers use to refer to the ratio between keywords and content. It’s how much content you have relative to the number of keywords you’re trying to rank for.

So let’s say you have a blog post on a specific topic. You’ve written 3,000 words of content.

You’ve put in three keywords that relate to the topic.

The information ratio of this post is 0.3.

This means that 0.3 is how much of your content is devoted to the keywords. 0.7 is how much of your content is devoted to the content.

The higher the information ratio, the better.

Achieving information ratio

The ideal information ratio is 0.2, which is the best way to achieve this.

The information ratio is based on the following equation:

Information ratio = (Relevant keyword phrase) / (Irrelevant keyword phrases)

For example, if you wanted to optimize a website for the keyword phrase “best quality mattresses,” then you’d put “quality mattresses” into your site’s content, and you’d put “mattress prices” into the meta description.

In this case, the information ratio is 1.0.

The information ratio is a way of determining how relevant your keywords are to your content.

What are the benefits of the information ratio?

The perfect information ratio is 0.2. That means you should include 2% of the keywords you’re optimizing for in the title and body of your blog posts.

The search engines are looking for signals that your blog post is relevant to your targeted search terms.

Let’s say you’re trying to rank for the keyword “best website hosting.” To do so, you would want to target a title and the content of your blog that includes the keyword.

But if you go above and beyond this, you risk pushing yourself into a situation where you’re creating content that’s too fluffy or does nothing to do with your blog’s subject.

In other words, you’re creating a blog post that looks like this:

“I use the best website hosting, and I will tell you why.”

It’s a decent article, but it’s a waste of time. You’re just spending your time writing content that does nothing to help your rankings.

Instead, write a quality post focused on your keyword, and let the search engines work their magic.

To help you understand this concept better, here’s an example of a title that’s too fluffy:

“Best website hosting – A Beginner’s Guide”

And here’s an example of a title that’s too specific:

“How to Choose the Best Hosting for WordPress”

The information ratio and the conversion rate

One of the most important things to understand about SEO is that it is about more than just content and links. The best SEOs also understand how information and conversion are intertwined.

For example, if your content is “too fluffy,” it won’t convert. Conversely, if your content is too heavy on keywords and SEO terms, it won’t attract visitors.

The “perfect information ratio” is a number you can use to determine whether your content is “good” or “bad.” If you focus on creating a “fluffy” range, your perfect information ratio will be very low. However, if your ideal information ratio is much higher, you’re focusing on creating “heavy” content, yf your content has a high PIR, you know you’re on the right track. If your content is low, you need to rethink your strategy. When you start measuring conversions, you’ll realize how much time and money you’ve spent creating content that isn’t converting. Many SEOs don’t measure their content until they have reached a certain number of visits or conversions.

Frequently asked questions about Information Ratio.

Q: Why did you shoot this series with a high information ratio?

A: I want the viewer to get a close-up look at me because I don’t think people understand how hard it is to be a fashion model. So, when you see the details, you’ll get to know what it takes to be a fashion model.

Q: How was the experience working with The Perfect Information Ratio?

A: It was awesome! We shot all day, every day. We didn’t eat or sleep for a whole month, and it was so fun.

Q: Was it difficult to maintain a certain mood throughout the series?

A: When we first started shooting, there were things I wasn’t used to. I couldn’t just walk around the streets or go places I wanted. I had to wear the dress and make sure I looked great.

Top Myths About Information Ratio

  1. There is no Perfect Information Ratio.
  2. It depends on your goal.
  3. It’s a ratio, not a number.
  4. You don’t need to know it to get better.


There are many ways to define information ratio. It’s one of those terms that has a lot of different meanings depending on who you ask.

One way to define it is a ratio of time spent to money earned. So if you spend an hour to make $20, you have an information ratio of 1:20.

For example, if you spend an hour to earn $20, you have an information ratio of 1:20.

Another way to define it is the number of conversions per dollar spent. This gives you a conversion rate (or conversion percentage).

In that case, you would divide your conversions by your cost per conversion. That’s a conversion ratio.

As you can see, these two definitions are related. They’re both ways to say that it takes longer to make than spend.